We help companies find
surprising ways to catalyze growth through innovation.
- We guide businesses in discovering unmet needs, assessing lucrative innovation opportunities, and formulating winning go-to-market strategies.
- In the process, innovation efforts become well focused, more efficient, and less hit-or-miss.
- We do this through our proven and unique Jobs-to-be-Done (JTBD) discovery tools to reveal unmet needs missed by traditional customer and market research approaches
How a top pharmaceutical company identified gaps in neurodegenerative disease management
and how this led to a digital health solution that can revolutionize patient care.
How an e-commerce giant understood consumers’ emotional connections with payment methods
and how this sparked opportunities to deliver a more integrated shopping experience.
How a leader in technology insurance products learned what matters to its customers
and how this drove product strategy towards enhanced customer-centric device protection.
How a global agrochemicals company overcame customer data quality problems
and how this enabled the company’s ability to discover customer needs and identify opportunities.
How a major privately-held B2B textiles company embraced a B2C mindset
and how this opened the aperture of their growth through innovation strategies
Why is innovation often such a hit-or-miss endeavor for driving growth?
Traditional market research and customer discovery approaches fail to explain what customers want, don’t want, and why
Widely accepted myths undermine current customer research practices and hamper innovation
- Conventional market research is riddled with misconceptions that hinder true understanding.
- Traditional innovation processes are driven by misguided principles that often turn it into a game of hit-or-miss.
Dark Horse: a proven and powerful approach for driving growth through innovation
- Capture more actionable customer insights through a holistic understanding of their desires, beliefs and abilities.
- Unleash innovation opportunities to address customer needs with more predictable go-to-market success.
Skeptical? Curious?
Click here to learn how we help you find what customers really want and why.
Growth and innovation are essential, yet often elusive.
You can trust us to change that, and to empower you to carry that change into the future.
- We reframe the way companies in all industries discover unmet needs and how they can remove the guesswork out of developing innovations to address them.
- Our Jobs-to-be-Done (JTBD) platform has proven advantages over any other approach for generating actionable growth and innovation opportunities
80%
of executives have innovation as one of their 3 top priorities.
90%
of executives are dissatisfied with their organization’s innovation performance
95%
of the 30,000 products introduced each year fail to meet commercial success goals.